Toronto, Canada – Broadcast and new media innovators Clark Bunting and David Wheeler’s newly launched indie Digital Circus Media is teaming up with veteran Canadian producer/distributor Stephen Ellis to develop state-of-the-art transmedia IP for global entertainment consumers.
Bunting and Wheeler founded Digital Circus Media with the purpose of realizing the true potential of the transmedia model – taking a single IP as an editorial spine produced for multiple markets, media and platforms on a worldwide basis.
The first realization of this new model is Blur which is both an immersive sci-fi TV series and multi platform video game, in simultaneous production, based on a fully developed novel, original scripts and game design by Wheeler, who is Canadian. The stories follow a flawed human trafficking detective, dangerously obsessed with an elusive witness in a dark, futuristic wonderland.
Said Bunting of the new initiative, “It’s an exciting time to be creating content outside the traditional box, and Blur fits the bill of our story-centric approach to convergent media”.
“The time is right for story-telling that co-exists in the multi-screen environment across both the television and game worlds”, said Wheeler.
“It’s a privilege to join the dream team of Clark and David, and harness what Canada brings to the table in producing for both the TV and digital gaming platforms”, said Ellis of working with Digital Circus Media.
Clark Bunting, former president and GM of Discovery, is well known as a strategist and innovator with a reputation for growing businesses with strong branding underpinnings. David Wheeler is a former Senior Creative Director for EA whose video games have generated more than $2 billion in revenue. Stephen Ellis specializes in bringing together partnerships to benefit from Canadian media funding, interactive production and content creation. He previously headed up Canada’s longest operated indie producer/distributor, Ellis Entertainment.